Format: Online Newsletter Campaign
Campaign: Monthly Newsletter, American Committee for the Weizmann Institute of Science
The American Committee for the Weizmann Institute of Science (ACWIS) supports a wide range of research areas, from cancer to alternative energy.
ACWIS needed an updated template that would adapt with ever-changing content types, streamline their communications, and work well across all platforms (desktop, tablet, mobile, etc).
We set out to create a fresh, fully responsive template for the newsletter and landing page.
Our designers used color-coded icons to establish a visual system to represent each of the Institute’s comprehensive areas of research: cancer, technology, education, the planet, health & medicine, and the physical world.
We also developed a “bulletproof” button system to shave down set-up time on our end. The HTML text allows us to swap in custom calls-to-action with respect to the dynamic content and creates a more user-friendly experience.
In the end, our client was very pleased with the redesign, the newsletter click-through rate has gone up, the unsubscribe rate has gone down, and readership continues to grow!