Format: Email Message

Campaign: Giving Tuesday Emails, Northeast Animal Shelter

NEAS’ audience is primarily animal lovers in the Northeast. In order to differentiate these Giving Tuesday emails from the sea of other emails donors would be receiving that day, we themed these emails around a specific project the NEAS crew wanted to get done: a much necessary revamp of their laundry room. NEAS asked donors to help raise $30K toward that goal by sharing with them their laundry room wishlist. This campaign shined a light on an aspect of animal care that is not often thought of, and let donors into the inner workings of the shelter, all while also providing plenty of cute animals for donors to ooh and ahh about.