Format: Email Message
Campaign: CMOW Pop Cultivation Email
Citymeals on Wheel’s audience are people (largely, but not exclusively, in New York) who want to help support NYC’s elderly population. This email led off Citymeals’ summer campaign — the first of their fiscal year. This was a new email concept for Citymeals, featuring a trivia question in a multiple choice graphic. Clicking on the answer options leads to a duplicate of the general donation form, with the header title revealing the correct answer and subheader copy briefly expanding on the story. This is a warm, fun engagement email, with a backend donation opportunity.