Format: Email Message

Campaign: Year End Email, African Wildlife Foundation

AWF’s donors are people who believe in protecting Africa’s most threatened species. This visual email leverages a 3x match to inform donors of how their year-end gift can go 3x as far to save elephants during an especially difficult drought in East Africa. The email also makes clear, through copy and image choices, how interconnected our ecosystem is; saving elephants helps protect a plethora of other species, including humans.