Format: Email Message

Campaign: Habitat for Horses Giving Tuesday Campaign

2020 was the year of the COVID-19 pandemic and the presidential election. While most nonprofits sent appeals that were alternately desperate, political, heart wrenching or all three, we got very real for horses.

Sanky Communications’ client, a horse rescue in Alvin, TX, needed to replace a broken tractor. The appeal wasn’t dramatic or even especially urgent. But it was the honest-to-God truth. Our copy made the most of the executive director’s warm, friendly voice to explain why the tractor was so important to the rescued equines on the ranch. The email hit a chord with donors who felt like their gift of even a small amount would make a difference.

Our one-day campaign to raise $15,000 for a new backhoe was a screaming success – beating the goal by 130%.