Format: Email Message

Campaign: Welcome Email, No Kid Hungry

Someone who takes an online pledge to “end childhood hunger in America” clearly wants to help—but they probably don’t know exactly how large the problem is or what an organization like No Kid Hungry is doing to solve it. That’s why we decided to create this infographic-style welcome email for people new to No Kid Hungry’s mailing list.

By telling the story of a child named Lily, we show what hunger looks like for kids on a daily basis, how it negatively impacts their futures, and how something as simple as having enough to eat each day can completely change a child’s life. The email ends with a small donation ask to help No Kid Hungry reach more kids like Lily with healthy food.